Shropshire-based film and animation company 7video sayd local businesses need to understand how visual content is vital to better engage with customers and employees.
Owner, of 7video Peter Sims shares what the county’s businesses should be thinking about and how new technology can help reduce costs.
He said interactive video enabled businesses to develop engaging training and educational content which allowed for hands-on, decision-based learning experiences that were previously only available to larger organisations.
"Interactive video is transforming how small businesses approach employee training and customer education," said Peter. “Creatively engaging video content that can be explored by an individual at their own pace is a winner for HR and internal communications, plus the ability to understand the data behind the video use helps with campaign evaluation.
"Helping businesses tell their authentic stories through compelling video content is something that is becoming more and more popular.
"Whether it's highlighting sustainability initiatives, local community efforts or support for particular public campaigns, getting your message right and clearly communicated will play a big part in your success."
Peter said everyone in business needed an online presence , and this meant understanding the power of concise ‘short-form’ content and messaging. In essence this means creating impactful short videos for social media channels.
“People either love making social media content, or absolutely hate it. But whatever your preference, it is here to stay and the importance of creating powerful content that lasts just seconds is only growing.
"The best solutions are designed to help businesses capture attention quickly, but they are also ones that integrate with a wider online and offline campaign.."
Peter explained that personalisation was no longer a luxury.
"Technology allows small and medium-sized businesses to be part of creating tailored video experiences that significantly boost customer engagement and loyalty."
