New CMO joins home improvements group

Home improvements group Lapis Home has appointed Davy Thomas as its new chief marketing officer [CMO] to help accelerate its brand strategy and drive business growth.

A group of UK-based home improvement businesses comprising of Instaloft, The Storage Nook, GarageFlex and Instaspark, Lapis Home is on a mission to become a leading name in the home improvements sector by investing in, supporting and actively scaling market-leading brands that deliver practical, high quality upgrades to everyday homes.

With over 20 years’ experience in the marketing sector, Davy joins the business with a track record of success in senior roles for household brands including Accenture, Philips, Unilever and Ruroc.

He will now work closely with the team to build out and scale an impactful marketing strategy at overarching brand and individual business level - strengthening national scale, local expertise and shared marketing capability to establish the group at the forefront of the UK home improvements sector.

Group managing director of Lapis Home Ben Crouch said: "Our goal is to make Lapis Home and its brands the most known and trusted names in UK home improvement and turn every customer into a customer for life. To achieve this, we need to continue investing in our capabilities and our marketing approach and, having worked alongside Davy before, I am in no doubt he will deliver a framework to really build and scale our marketing strategy.

"Bringing in someone of Davy's calibre at CMO level is a big step towards delivering our wider growth strategy and I am genuinely excited to have him on board.”

Davy said: "I’m thrilled to be joining Lapis Home at such an exciting stage of its growth journey. The group has built an impressive portfolio of brands that are already making a real difference to homeowners across the UK, and there is a significant opportunity to further strengthen their market position.

"My focus will be on building a marketing strategy that not only increases brand awareness and drives growth but also creates lasting relationships with customers. By combining strong brand foundations with data-led marketing and exceptional customer experiences, we can establish Lapis Home and its brands as the most trusted names in the UK home improvements sector.”

Headquartered in Telford, Lapis Home employs over 160 professionals across Instaloft, The Storage Nook, GarageFlex and Instaspark.

Pictured: Davy Thomas